enuo - an updating concept

2007
concept / system thinking
self-initiated

system explanation

as a tool an updating catalogue was created

two pages of updating methods

two pages of updating methods

f.aid: one enuo experiment

Overproduction mostly results in many leftovers. Items in good conditions – often nearly new.
Unfortunately it happens that these nearly 'new' products and good materials are trashed as they occupy storage space.

What if companies would start to reuse their overproduction?
What if they would turn their leftovers into new updated products?
What if they would introduce a second life brand?

In our scenario the brand 'enuo' is the daughter company of Ikea. Enuo is dealing with Ikea’s leftovers and reuses them for new products. The leftover objects are cut and newly assembled, painted or used in many other ways. Still the new resulting products should not be single unique pieces, but small series.

The concept of enuo should show that it is actually possible to update and reuse leftovers and brought back goods. The waste of the main company is the basis for the second life brand.
8-12 IKEA-stores from a certain region would bring their leftovers to one 'enuo'-factory.
'enuo' tries to be locally global.Thus depending on the needs of the country, the new 'enuo'-products would be different from region to region.

As a tool for the 'enuo-designers' we started a folder with various updating methods. It is a collection of different techiques and ideas. The proposals should function as inspiration rather than instructions.

For experiments we made several objects with techniques of the updating catalogue to show that it is actually possible to update goods.

The concept of updating could be introduced to many mass-producing companies.
__________________________________________________

award:
- Sustainable Design Award, by Dyson and the Design Academy Eindhoven (first price); the Netherlands; 2007